Seven Things You Can Do to Win New Customers

Seven Things You Can Do to Win New Customers

You invested a lot of money and time into starting a small business, so earning a return on your investment is crucial. To ensure that your business is a success, you need customers, so today I going to reveal seven things you can do to win new customers.
Invest in Affiliate Marketing
Affiliate marketing is where you offer bloggers and website owners an incentive to help you sell your products or services. affiliates) a commission or flat-rate per sale to recommend what you selling to their web audience.
Before you begin with affiliate marketing, it important to know that most affiliates won write about and/or recommend a product/service they not used. They do this to protect their good reputation. That being said, offer your affiliates the product/service at no cost to them. Yes, this may cost you some money, but if your product/service is what you promised, affiliates will have no trouble recommending it. In fact, they may speak highly of the product/service, which is sure to bring in new customers.
Offer a Free Trial.
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If you selling software or an online service, offer the customer a 30-day free trial. This will allow him/her to try the software or service before they buy it. Also, it best if the free trial gives the customer access to all the features.
Ask for Recommendations
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Satisfied consumers who already bought a product/service from you would probably be glad to recommend you to others. Don be shy. Send them an e-mail asking for a short recommendation that you can use on your website and in your promotional materials. To show your appreciation, give them a discount off their next purchase, a freebie or some other special offer.
Throw a Twitter Party
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As Lisa recently pointed out, customers like to how to use your products and services, and even see what else you offer that could benefit them, and hosting a Twitter party would be a great way to teach your customers more about your product/service and/or share your knowledge, so you gain their trust. When setting up your Twitter party, be sure to include a few giveaways everyone loves freebies!
Share Your Blessings
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I don know about you, but I love shopping with companies who share a portion of their proceeds with charity, and I know of many other folks who enjoy doing the same. Therefore, if you donate a portion of your earnings to charity, you could win new customers this way as well. Just send a press release and create a special page on your ecommerce site to let everyone know about your kindness.
Your special page should let consumers know more about the charity you helping, and you should share how the donations helped the charity. Photos of you helping the organization would also go over well.
Launch a Rewards Program
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Setup a member only section that lets consumers earn points they can later exchange for gift cards, store credit or etc. Of course you be the one who decides how many points they earn for doing something. Here are three things you could have them do to earn points:
They could earn a certain amount of points for each dollar spent on your site.
Reward them for sharing the link to your website with their social media friends as well as via e-mail.
Give them a generous amount of points for writing a blog post or article about your business.
Setup a Distributor Program With Dropshipping Services
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Many individuals earn money by reselling products. What these sole entrepreneurs do is buy products at a discounted price from manufacturers and companies. The discount must be substantial enough that they can resell the product at a fair price to their customers. Furthermore, to keep from having to buy the products ahead of time and stock them, they especially like to get their products from a company that offers blind dropshipping.
Blind Dropshipping is where the business ships the merchandise to his/her distributor customers using the distributor name/company name and address as the return address as well as on the invoice and any other material included in the packaging. In other words, the distributor is your customers, and his customers are his.
To setup a distributor program, you allow your distributors access to discounted prices available only to them. They can then mark-up the prices and resell them.